Have you ever wanted to know what it’s like to be the person who founded the company that’s given us Toy Story, The Incredibles, and Up? That person is Ed Catmull, founder and President of Pixar Animation Studios in California. With the help of freelance writer Amy Wallace, Ed recently released a book called Creativity, Inc. that sheds light on the company’s beginnings and the things he’s learned about creativity in the workplace since then. Todd Henry, founder of the Accidental Creative, read the book and made a short podcast noting three important and insightful lessons he learned about creativity from it. Press play below and find out what those lessons are. And then go out and read Creativity, Inc. for yourself.