Target Audience: relatively new people to Pokémon

Message: Information on Pokémon X and Y

Capture audience by playing start of original theme song, then fade into dialog

Dialog:

With the new X and Y Pokémon, there are now 718 Pokémon in the Pokémon universe. There are Mega evolutions for certain Pokémon, but can only be activated in battle, and while using a specific stone for the evolution. there is also a new Pokémon type – Fairy Type! Eevee is not a Fairy Type, but a normal type Pokémon taht has an evolution for each type. It is no surprise that Eevee has a Fairy type evolution, called Sylvean.