{"id":2392,"date":"2020-02-07T11:17:12","date_gmt":"2020-02-07T16:17:12","guid":{"rendered":"http:\/\/pages.vassar.edu\/musicalurbanism\/?p=2392"},"modified":"2020-02-11T12:03:49","modified_gmt":"2020-02-11T17:03:49","slug":"mm-cooling-the-medium-b-w-big-trees-wake-8","status":"publish","type":"post","link":"https:\/\/pages.vassar.edu\/musicalurbanism\/2020\/02\/07\/mm-cooling-the-medium-b-w-big-trees-wake-8\/","title":{"rendered":"M+M \u2013 &#8220;Cooling the Medium&#8221; b\/w &#8220;Big Trees&#8221; (WAKE 8)"},"content":{"rendered":"<p><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/files\/2020\/02\/RCS-452-A.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2393\" src=\"http:\/\/pages.vassar.edu\/musicalurbanism\/files\/2020\/02\/RCS-452-A.jpg\" alt=\"\" width=\"600\" height=\"588\" srcset=\"https:\/\/pages.vassar.edu\/musicalurbanism\/files\/2020\/02\/RCS-452-A.jpg 600w, https:\/\/pages.vassar.edu\/musicalurbanism\/files\/2020\/02\/RCS-452-A-300x294.jpg 300w, https:\/\/pages.vassar.edu\/musicalurbanism\/files\/2020\/02\/RCS-452-A-50x50.jpg 50w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><strong>&#8220;Cooling the Medium&#8221; b\/w &#8220;Big Trees&#8221;<\/strong><br \/>\n<strong>Current\/RCA Records WAKE 8 (Canada)<\/strong><br \/>\n<strong>Released in summer 1984<\/strong><br \/>\n<strong>Produced by Daniel Lanois, Mark Gane and Martha Johnson<\/strong><\/p>\n<p>All album versions for this single\u2026 although apparently there&#8217;s also an alternate Canadian 7&#8243; of &#8220;Cooling the Medium,&#8221; even with the same WAKE 8 catalogue number, that swaps out the album version for <a href=\"https:\/\/www.discogs.com\/M-M-Cooling-The-Medium\/release\/5520320\" target=\"_blank\" rel=\"noopener\">a 4:08 remix<\/a>. (I&#8217;ve never heard that version, nor can I find it online, so I won&#8217;t be talking about it here.)<\/p>\n<p>On the heels of the remarkably successful dance hit &#8220;Black Stations\/White Stations,&#8221; Johnson and Gane rolled out this upbeat yet smooth track, which feels like a Talking Heads cut pitched for adult contemporary radio. &#8220;Cooling the Medium&#8221; has its arty touches (the hypnotic layering of acoustic and electronic percussion, a loop of decayed vocals on the fade-out),\u00a0but a different set of musical priorities is noteable: Martha&#8217;s vocal is front and center, Mark&#8217;s guitar is given a glossy mix, and the minor-chord verse\/major-chord chorus structure does considerable heavy lifting to convey the song&#8217;s mystical theme. Background vocals by Shawne Jackson and Sharon Lee Williams, two accomplished Canadian R&amp;B singers from the 70s, as well as Parachute Club&#8217;s Julie Masi underscore the U.S. urban radio format that M+M and its labels presumably aimed for once again. Lanois&#8217;s relatively light touch and rich bass tones (from Canadian bassist David Piltch) soon fell out of favor in R&amp;B of the time \u2014 think of Aretha Franklin&#8217;s <i>Who&#8217;s Zoomin&#8217; Who<\/i> (produced by Narada Michael Walden) or Scritti Politti&#8217;s <i>Cupid &amp; Psyche 85<\/i> (produced by Arif Marden), both released the following year \u2014 but here is a preview of the sounds he would develop a year later on Peter Gabriel&#8217;s <i>So<\/i>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Cooling the Medium \/ Martha and the Muffins\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/X1o6m2-JXq0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&#8220;Big Trees&#8221; is a short track with a Mark Gane vocal that recalls the Muffins&#8217; more experimental pieces from <i>This Is The Ice Age<\/i>. Its foundation is a rapid loop of what sounds like a music box from an old pop-up clown toy (you hear it in the first ten seconds of the &#8220;Cooling the Medium&#8221; promo video, below). Gane&#8217;s fascination with natural environments informs the experiential observations of the lyrics: &#8220;Sound swallowed whole,&#8221; he sings.<\/p>\n<p><iframe loading=\"lazy\" title=\"Big Trees\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/wOWsZlZ8TNk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>I have to mention the British version of this 7&#8243; (catalogue # RCA 452, with the sleeve featured in this post) because its alternate b-side is a killer: &#8220;Come Out And Dance,&#8221; the strongest non-single cut from <i>Mystery Walk<\/i>. The song has several charms, the first being the unbridled force of the rhythm track laid down by bassist Tinker Barfield and drummer Yogi Horton. Then there&#8217;s Martha&#8217;s flirty vocal, sung in an uncharacteristically higher pitch. &#8220;I really wanted to get other sounds out of my voice,&#8221; she told me. \u201cMy voice in the early days was very flat and even, and I wanted to stretch it a lot.&#8221; Finally, the song features one of Mark&#8217;s favorite guitar solos, with feedback and ghost notes wrung out of by chance. Martha remembers witnessing it behind the recording studio window: &#8220;Dan and I just went, &#8216;That\u2019s it!&#8217; I was just &#8216;What are you doing, [Mark]?! Keep going, keep going \u2014 don\u2019t stop!'&#8221;<\/p>\n<p><iframe loading=\"lazy\" title=\"Martha and the Muffins - Come out and Dance\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/Hw4MhluThOU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The &#8220;Cooling the Medium&#8221; single had a long commercial momentum, initially not quick enough for the label&#8217;s needs. Consequently, this is the last single from <i>Mystery Walk<\/i> \u2014 the only Martha and the Muffins album with just two singles. But the singles benefited from the August 31, 1984 debut of Much Music, Canada&#8217;s own MTV (headquartered in the heart of a now-gentrifying Queen Street West). With its own Canadian content regulations to observe, M+M videos soon became staples of mid-80s MuchMusic programming. The 12&#8243; version of &#8220;Cooling the Medium&#8221; swaps in a <a href=\"https:\/\/youtu.be\/hFuGrco8qEU\" target=\"_blank\" rel=\"noopener\">dance mix<\/a> and <a href=\"https:\/\/youtu.be\/-Iv4RIEk2M8\" target=\"_blank\" rel=\"noopener\">dub version<\/a> for the album version. These are also available on the 2014 CD reissue of <i>Mystery Walk<\/i>.<\/p>\n<p><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/files\/2020\/02\/RCS-452-B.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2394\" src=\"http:\/\/pages.vassar.edu\/musicalurbanism\/files\/2020\/02\/RCS-452-B.jpg\" alt=\"\" width=\"600\" height=\"586\" srcset=\"https:\/\/pages.vassar.edu\/musicalurbanism\/files\/2020\/02\/RCS-452-B.jpg 600w, https:\/\/pages.vassar.edu\/musicalurbanism\/files\/2020\/02\/RCS-452-B-300x293.jpg 300w, https:\/\/pages.vassar.edu\/musicalurbanism\/files\/2020\/02\/RCS-452-B-50x50.jpg 50w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<table border=\"0\" width=\"100%\" cellspacing=\"1\" cellpadding=\"1\">\n<tbody>\n<tr>\n<td><span id=\"docs-internal-guid-a31be332-7fff-e174-f58f-ab368b6bcf43\"><u>The 7&#8243; catalogue:<\/u><\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/01\/22\/dance-with-me-while-they-sleep-the-7-singles-of-martha-and-the-muffins\/\" target=\"_blank\" rel=\"noopener\"><span id=\"docs-internal-guid-a31be332-7fff-e174-f58f-ab368b6bcf43\">introduction<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/01\/23\/martha-and-the-muffins-insect-love-b-w-suburban-dream-mm-001\/\" target=\"_blank\" rel=\"noopener\"><span id=\"docs-internal-guid-a4e2e0be-7fff-fe9a-284e-619a55afabed\">Martha and the Muffins \u2013 &#8220;Insect Love&#8221; b\/w &#8220;Suburban Dream&#8221; (MM 001)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/01\/24\/martha-and-the-muffins-insect-love-b-w-cheesies-and-gum-din-4\/\" target=\"_blank\" rel=\"noopener\"><span id=\"docs-internal-guid-08d81894-7fff-1741-e5e1-a4afb8c79578\">Martha and the Muffins \u2013 &#8220;Insect Love&#8221; b\/w &#8220;Cheesies and Gum&#8221; (DIN 4)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/01\/25\/martha-and-the-muffins-echo-beach-b-w-teddy-the-dink-din-9\/\" target=\"_blank\" rel=\"noopener\"><span id=\"docs-internal-guid-6b4ad729-7fff-3550-9a4d-d894e6935486\">Martha and the Muffins \u2013 &#8220;Echo Beach&#8221; b\/w &#8220;Teddy The Dink&#8221; (DIN 9)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/01\/26\/martha-and-the-muffins-saigon-b-w-copacabana-din-17\/\" target=\"_blank\" rel=\"noopener\"><span id=\"docs-internal-guid-c7df00be-7fff-5477-e4f3-bce9fc2f69f6\">Martha and the Muffins \u2013 &#8220;Saigon&#8221; b\/w &#8220;Copacabana&#8221; (DIN 17)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/01\/27\/martha-and-the-muffins-paint-by-number-heart-b-w-copacabana-vs-1115\/\" target=\"_blank\" rel=\"noopener\"><span id=\"docs-internal-guid-b873ae6a-7fff-712c-131b-ffab5a720dfc\">Martha and the Muffins \u2013 &#8220;Paint By Number Heart&#8221; b\/w &#8220;Copacabana&#8221; (VS 1115)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/01\/28\/martha-and-the-muffins-about-insomnia-b-w-1-4-6-din-19\/\" target=\"_blank\" rel=\"noopener\"><span id=\"docs-internal-guid-5859fcdc-7fff-93dd-a01d-da0b4da19d27\">Martha and the Muffins \u2013 &#8220;About Insomnia&#8221; b\/w &#8220;1 4 6&#8221; (DIN 19)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/01\/29\/martha-and-the-muffins-suburban-dream-b-w-girl-fat-din-21\/\" target=\"_blank\" rel=\"noopener\"><span id=\"docs-internal-guid-99343b1b-7fff-c093-903a-858ec6fbb424\">Martha and the Muffins \u2013 &#8220;Suburban Dream&#8221; b\/w &#8220;Girl Fat&#8221; (DIN 21)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/01\/30\/martha-and-the-muffins-was-ezo-b-w-trance-and-dance-din-27\/\" target=\"_blank\" rel=\"noopener\"><span id=\"docs-internal-guid-cfdc6345-7fff-da4b-816f-122392b65614\">Martha and the Muffins \u2013 &#8220;Was Ezo&#8221; b\/w &#8220;Trance And Dance&#8221; (DIN 27)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/01\/31\/martha-and-the-muffins-women-around-the-world-at-work-b-w-twenty-two-in-cincinnati-din-34\/\" target=\"_blank\" rel=\"noopener\"><span id=\"docs-internal-guid-af511523-7fff-f30c-2fe6-1059b867d3ac\">Martha and the Muffins \u2013 &#8220;Women Around The World at Work&#8221; b\/w &#8220;Twenty-Two in Cincinnati&#8221; (DIN 34)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/02\/01\/martha-and-the-muffins-one-day-in-paris-b-w-women-around-the-world-at-work-104-209\/\" target=\"_blank\" rel=\"noopener\"><span id=\"docs-internal-guid-b8099fcb-7fff-0dcd-08c8-6ebd73690ab4\">Martha and the Muffins \u2013 &#8220;One Day in Paris&#8221; b\/w &#8220;Women Around the World at Work&#8221; (104.209)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/02\/02\/martha-and-the-muffins-swimming-b-w-little-sounds-excerpts-vs-1136\/\" target=\"_blank\" rel=\"noopener\"><span id=\"docs-internal-guid-81593acf-7fff-2cfd-0254-1b05b37cca03\">Martha and the Muffins \u2013 &#8220;Swimming&#8221; b\/w &#8220;Little Sounds (Excerpts)&#8221; (VS 1136)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/02\/03\/martha-and-the-muffins-danseparc-everyday-its-tomorrow-b-w-whatever-happened-to-radio-valve-road-wake-1\/\"><span id=\"docs-internal-guid-cbee6d5c-7fff-4cff-554f-365f44d92251\">Martha and the Muffins \u2013 &#8220;Danseparc (Everyday It&#8217;s Tomorrow)&#8221; b\/w &#8220;Whatever Happened to Radio Valve Road&#8221; (WAKE 1)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/02\/04\/martha-and-the-muffins-world-without-borders-b-w-boys-in-the-bushes-wake-2\/\"><span id=\"docs-internal-guid-b48f4740-7fff-63c2-758b-21f30322cbc7\">Martha and the Muffins \u2013 &#8220;World Without Borders&#8221; b\/w &#8220;Boys in the Bushes&#8221; (WAKE 2)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/02\/05\/martha-and-the-muffins-several-styles-of-blonde-girls-dancing-b-w-im-no-good-at-conversation-wake-4\/\"><span id=\"docs-internal-guid-d52fdd89-7fff-801e-33d8-02f5589ce8e2\">Martha and the Muffins \u2013 &#8220;Several Styles of Blonde Girls Dancing&#8221; b\/w &#8220;I&#8217;m No Good at Conversation&#8221; (WAKE 4)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/02\/06\/mm-black-stations-white-stations-b-w-xoa-oho-wake-7\/\"><span id=\"docs-internal-guid-65d39677-7fff-9baa-b925-8401145481e5\">M+M \u2013 &#8220;Black Stations\/White Stations&#8221; b\/w &#8220;Xoa Oho&#8221; (WAKE 7)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/02\/07\/mm-cooling-the-medium-b-w-big-trees-wake-8\/\"><span id=\"docs-internal-guid-50d0ba5f-7fff-b1e9-d75b-58b67d4f44fd\">M+M \u2013 &#8220;Cooling the Medium&#8221; b\/w &#8220;Big Trees&#8221; (WAKE 8)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/02\/09\/mm-song-in-my-head-b-w-riverine-wake-14\/\"><span id=\"docs-internal-guid-6d640536-7fff-d339-403c-33d275404572\">M+M \u2013 &#8220;Song In My Head&#8221; b\/w &#8220;Riverine&#8221; (WAKE 14)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/02\/10\/mm-someone-elses-shoes-b-w-million-dollars-wake-16\/\"><span id=\"docs-internal-guid-6d640536-7fff-d339-403c-33d275404572\">M+M \u2013 &#8220;Someone Else&#8217;s Shoes&#8221; b\/w &#8220;Million Dollars&#8221; (WAKE 16)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/pages.vassar.edu\/musicalurbanism\/2020\/02\/11\/mm-only-you-b-w-watching-the-boys-fall-down-wake-18\/\"><span id=\"docs-internal-guid-66a1b387-7fff-ec90-d735-3a93f3f8ecc7\">M+M \u2013 &#8220;Only You&#8221; b\/w &#8220;Watching the Boys Fall Down&#8221; (WAKE 18)<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Cooling the Medium&#8221; b\/w &#8220;Big Trees&#8221; Current\/RCA Records WAKE 8 (Canada) Released in summer 1984 Produced by Daniel Lanois, Mark Gane and Martha Johnson All album versions for this single\u2026 although apparently there&#8217;s also an alternate Canadian 7&#8243; of &#8220;Cooling the Medium,&#8221; even with the same WAKE 8 catalogue number, that swaps out the album version for a 4:08 remix. (I&#8217;ve never heard that version, nor can I find it online, so I won&#8217;t be talking about it here.) On the heels of the remarkably successful dance hit &#8220;Black Stations\/White Stations,&#8221; Johnson and Gane rolled out this upbeat yet smooth track, which feels like a Talking Heads cut pitched for adult contemporary radio. &#8220;Cooling the Medium&#8221; has its arty touches (the hypnotic layering of acoustic and electronic percussion, a loop of decayed vocals on the fade-out),\u00a0but a different set of musical priorities is noteable: Martha&#8217;s vocal is front and center, Mark&#8217;s guitar is given a glossy mix, and the minor-chord verse\/major-chord chorus structure does considerable heavy lifting to convey the song&#8217;s mystical theme. Background vocals by Shawne Jackson and Sharon Lee Williams, two accomplished Canadian R&amp;B singers from the 70s, as well as Parachute Club&#8217;s Julie Masi underscore the U.S. [&hellip;]<\/p>\n","protected":false},"author":308,"featured_media":2393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[43659,43660,43673,43681,43666,524],"class_list":["post-2392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-music-criticism","tag-music-industry","tag-music-scene","tag-new-wave","tag-radio","tag-toronto"],"_links":{"self":[{"href":"https:\/\/pages.vassar.edu\/musicalurbanism\/wp-json\/wp\/v2\/posts\/2392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pages.vassar.edu\/musicalurbanism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pages.vassar.edu\/musicalurbanism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pages.vassar.edu\/musicalurbanism\/wp-json\/wp\/v2\/users\/308"}],"replies":[{"embeddable":true,"href":"https:\/\/pages.vassar.edu\/musicalurbanism\/wp-json\/wp\/v2\/comments?post=2392"}],"version-history":[{"count":5,"href":"https:\/\/pages.vassar.edu\/musicalurbanism\/wp-json\/wp\/v2\/posts\/2392\/revisions"}],"predecessor-version":[{"id":2453,"href":"https:\/\/pages.vassar.edu\/musicalurbanism\/wp-json\/wp\/v2\/posts\/2392\/revisions\/2453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pages.vassar.edu\/musicalurbanism\/wp-json\/wp\/v2\/media\/2393"}],"wp:attachment":[{"href":"https:\/\/pages.vassar.edu\/musicalurbanism\/wp-json\/wp\/v2\/media?parent=2392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pages.vassar.edu\/musicalurbanism\/wp-json\/wp\/v2\/categories?post=2392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pages.vassar.edu\/musicalurbanism\/wp-json\/wp\/v2\/tags?post=2392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}