{"id":365,"date":"2013-05-01T12:43:40","date_gmt":"2013-05-01T16:43:40","guid":{"rendered":"http:\/\/pages.vassar.edu\/fren380\/?p=365"},"modified":"2013-05-01T12:44:55","modified_gmt":"2013-05-01T16:44:55","slug":"le-marketing-selon-le-classe","status":"publish","type":"post","link":"https:\/\/pages.vassar.edu\/fren380\/2013\/05\/01\/le-marketing-selon-le-classe\/","title":{"rendered":"Le marketing selon le classe"},"content":{"rendered":"<p><a href=\"http:\/\/www.consumerpsychologist.com\/food_marketing.html\">Consumer Psychologist<\/a><\/p>\n<p>Professeur de marketing, Lars Perner, de \u00abUniversity of Southern California\u00a0\u00bb parle \u00e0 marketing de la nourriture selon la classe sociale. Il parle de la strat\u00e9gie \u00ab\u00a0upward pull marketing\u00a0\u00bb o\u00f9 le positionnement du produit appara\u00eet pour le \u00ab\u00a0mainstream\u00a0\u00bb pendant que le produit est repr\u00e9sent\u00e9 comme un produit pour la haute soci\u00e9t\u00e9 (comme Haagen-Daz ou Grey Poupon). Un autre strat\u00e9gie est \u00ab\u00a0level positioning\u00a0\u00bb pour le col bleu, qui repr\u00e9sente leur mode de vie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer Psychologist Professeur de marketing, Lars Perner, de \u00abUniversity of Southern California\u00a0\u00bb parle \u00e0 marketing de la nourriture selon la classe sociale. Il parle de la strat\u00e9gie \u00ab\u00a0upward pull marketing\u00a0\u00bb o\u00f9 le positionnement du produit appara\u00eet pour le \u00ab\u00a0mainstream\u00a0\u00bb pendant que le produit est repr\u00e9sent\u00e9 comme un produit pour la haute soci\u00e9t\u00e9 (comme Haagen-Daz ou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-365","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/pages.vassar.edu\/fren380\/wp-json\/wp\/v2\/posts\/365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pages.vassar.edu\/fren380\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pages.vassar.edu\/fren380\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pages.vassar.edu\/fren380\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pages.vassar.edu\/fren380\/wp-json\/wp\/v2\/comments?post=365"}],"version-history":[{"count":2,"href":"https:\/\/pages.vassar.edu\/fren380\/wp-json\/wp\/v2\/posts\/365\/revisions"}],"predecessor-version":[{"id":368,"href":"https:\/\/pages.vassar.edu\/fren380\/wp-json\/wp\/v2\/posts\/365\/revisions\/368"}],"wp:attachment":[{"href":"https:\/\/pages.vassar.edu\/fren380\/wp-json\/wp\/v2\/media?parent=365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pages.vassar.edu\/fren380\/wp-json\/wp\/v2\/categories?post=365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pages.vassar.edu\/fren380\/wp-json\/wp\/v2\/tags?post=365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}