I searched #fairness on Twitter. I found two tweets using the hashtag for different things. @IslingtonCycle used the hashtag in a more serious tone while @DMashak seemed to use this hashtag differently. @IslingtonCycle seemed to raise a serious concern about fairness and the corruption of the promotion of car use. People tricking others into debt is a serious matter. However @DMashak used the hashtag in this context only to promote people following him. Getting more twitter followers is a personal think that affects no one else. These two examples show that different people use the same hashtag for different purposes. Using the #fairness hashtag like @DMashak dose not actually discuss an issue about fairness or a lack of fairness, which distracts from the tweets that use the hashtag in a serious manner.